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Newsletter February 2014

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A Personal Note From Eddie

One of my favorite times to gather with friends and family is the Super Bowl. Not so much for the game itself, but for the camaraderie. It’s amazing to watch athletes at the professional level. Their drive, their tenacity, their perseverance is truly remarkable and there is definitely a reason why they call them professionals. Statistically, Payton Manning is one of the top quarterbacks to ever play the game. However, in his career he has thrown 8,452 passes but only completed 5532 (Payton has had 219 intercepted) which is a 65.4% success rate. To look at it another way… Payton fails about 35% of the time. But no one would dare call him a failure! Why is it that in the secular realm, we tend to get down on ourselves for setbacks? If we get sacked… we have the same options as Payton. Either stay down or get up, learn from the setback and run a smarter play.

I’ve come to realize that success is rarely a single event in life or football – it is often many small events and efforts occasionally interrupted by set-backs and temporary defeats. The trophy is won, dreams are realized, goals are achieved, potential is reached, success and prosperity is obtained only by those who do not become discouraged by the necessary and inevitable failures that lie along the path of success. It is these failures, road blocks, and challenges that cause others to quit and the prosperous individual to persevere. We all should think of ourselves as “Pros”.  Sometimes we have to drop back 10, punt and play some defense until we get the ball back. We should heed to the words of Vince Lombardi; “I would say that the quality of each man’s life is the full measure of that man’s commitment of excellence and victory – whether it be football, whether it be business, whether it be politics or government or what have you.”
As Prosperous Christians, In the football game of life we already know how the game ends …we win! Don’t fret over a couple of fumbles.

 

Motivation

Not until the pain of the same is greater than the pain
of change will you embrace change. ~Dave Ramsey

The human brain is very similar to that of the mouse. That’s why so much research is conducted using mice. Much like our brain, the mouse is wired for pretty much two things…
– Get cheese, avoid cat.
When we attempt to sell something to a prospect we look very much like the cat, no matter what our intentions. Buyers are wired to view sellers as cats and even the greatest deal in the world may go unnoticed because our whiskers are showing.

We as Christian business owners and business professionals need to offer cheese and build trust, not in a manipulative way, but in a way that allows the buyer to put their guard down long enough to understand that we do indeed has something that will benefit them. Over the past two decades we have all been manipulated, slight of handed, cunning craftinessed, under delivered, baited and switched and even flat out lied too. We have been trained to spot whiskers and run far and fast when we see them. That is why it is so hard to get in to see a decision maker. Christian sales people “in the good ol’ days” used to put the Ichthys symbol on their business card. This would help them get through the door. “She’s a Christian, she has to be telling the truth.” But over the years the symbol was soured by a few bad sheep that took the low road and abused members of the household. As Christian business professionals today, that puts us in quite the predicament. No one trusts anyone, and supposed Christians are often times less trustworthy than there secular counterparts. But NOT Prosperous Christians

So then, as we have opportunity, let us do good to all men, and especially to those who are of the household of faith.Galatians 6:10

God says we are to do good to ALL men/women, and ESPECIALLY the household. I recommend the “Cheese” approach to sales. It takes a complete paradigm shift, but it can drastically change the way our prospects and customers view us.
The Cheese approach requires you to have the client’s best interest first and foremost in mind. It requires you to develop the ultimate customer experience first. It requires you to create ways for them to experience results without risk. It requires you to develop ways to show them how they can absolutely benefit before they ever have to spend money. And it offers a quick painless out if the customer isn’t satisfied.

Zappos.com has perfected the Cheese method. They offer 365 day 100% money back with free return shipping if your not satisfied.  Unless you bought it on February 29th in a leap year. Then you have four years to return the shoes. Look it up, it’s true.  There are two keys here.  1.) No strings attached.  It has to be legitimate otherwise they will see the whiskers. 2.) They deliver exactly what was promised, not junk. This keeps the returns to a minimum and builds a great customer experience that people will talk about (like I am now).   That completely takes away all customer concern. No whiskers, all cheese.

Can you think of way, as the sales person, you can take all the risk off the prospect? If you can, it will go a lot farther than a fish on your business card.

Eddie Signiture

 

Testimony of a Prosperous Christian

Steve Wilmer

Q. How did you find God? Steve2
A. Well, he definitely found me because I was absolutely not looking for him. I grew up in the church as a child but never had a relationship with Christ. It was June 30, 1995 and I was invited to church by a girl that I was trying to date at the time. When we got to church, they had all the men sitting together (I did not know it was a Men’s Conference). I sat there “mad” because I couldn’t sit next to her. I listened to the message and began crying. Before I knew it, I was in the aisle walking towards the front of the church asking to be saved. I was 26. Who says God doesn’t have a sense of humor.
Q. “Rags to riches story” How did you became a Prosperous Christian?
A. Well I definitely had the “rags” growing up on welfare in the projects. And I am quite a ways from being “rich”. In my humble opinion I do believe there are certain steps to becoming a Prosperous Christian. There are people who are Prosperous who are NOT Christians. They choose a career that they love, work hard, study their craft to become the best and surround themselves with other like-minded individuals. They are self -motivated, make smart financial decisions and educate themselves on money matters of the world. They believe that it’s up to them to succeed in this world and they don’t make excuses. They do not realize that it is God who gives them the ability to get wealth (Deuteronomy 8:18). There are people who are Christians who are NOT Prosperous. They know the word of God and believe the word of God. They have accepted Jesus as their savior and try to live a “Christ-Like” life. There is a joy that they have and no matter what happens in life their faith cannot be shaken. Others can see that there is a bright shining light on the inside of them. They have the faith, but no works (James 2:17). In order to be a Prosperous Christian you have to do BOTH. Think about every Prosperous Christian you know, or have seen on television, or read about in the bible. They ALL had faith, but they ALL did (are doing) something to generate/create wealth. And God blessed the WORK of their hands.

 

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